Amazon Music lastly added podcast streaming to its platform in September, together with authentic podcasts from radio host DJ Khaled and actor Will Smith. To raised compete towards rivals resembling Spotify, Amazon is reportedly in talks to amass podcast startup Wondery.
Whereas Wondery was valued at $100 million throughout its final funding spherical in June final yr, The Wall Road Journal stories that the talks worth the startup at over $300 million. Wondery is at present one of many largest impartial podcasters within the U.S. As per information from audio analytics agency Podtrac, Wondery was the sixth hottest podcast writer in America in September, with over 60 million downloads and streams of its exhibits. A few of Wondery’s hottest podcasts embrace Soiled John, Physician Demise, Blood Ties, and Over My Lifeless Physique.
Wondery is anticipated to report greater than $40 million in income this yr, out of which about 75% might come from promoting. The remainder of it’s anticipated to return from licensing to TV, to subscription companies like Audible and Stitcher Premium, in addition to Wondery’s premium subscription service.
Amazon Music is the third-largest music streaming service by subscriptions, behind market chief Spotify and Apple Music. By buying Wondery, Amazon stands an opportunity to bolster its place within the extremely aggressive podcasting market. Final yr, advert income from podcasts elevated by 48% to $708.1 million within the U.S., in response to information from the Interactive Promoting Bureau. It’s estimated to cross $1 billion by 2021.
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